A quick guide to Beaujolais Nouveau Day

The French are very passionate about their wine, and this enthusiasm and dedication has helped make their vino famous globally. As such, it will come as no surprise that one of the most important events on the French calendar is related to wine — the Beaujolais Nouveau Day.

Le Beaujolais Nouveau est arrivé!

What is Beaujolais Nouveau Day?

Beaujolais Nouveau Day celebrates the uncorking of Beaujolais Nouveau wine. The annual event is always held in November on the third Thursday of the month. The fruity red wine is released at 12:01am and its unveiling is significant because it is the first of the season. The celebration is marked with festivals, fireworks, music and parties. Beaujolais Nouveau is one of the few vinos ready to drink the same year its grapes are harvested. In fact, Beaujolais Nouveau is ready for sale just weeks after the grapes have been picked. Most wines get better with age, but this one is meant to be drank young. This puts it in a category of wines called vins primeurs. So, put away your whisky and taste a glass of one of France’s most famous primeurs!

The japanese have Beaujolais nouveau Spa to bathe in wine

How long do the Beaujolais Nouveau celebrations go on?

The Beaujolais Nouveau wine festivities continue right through until Sunday. In the early days, the annual celebration was always held on November 15th. But, it was changed to the third Thursday of the month in 1985, to encourage revellers to party well into the weekend. The event began in the 1950s, when winemakers came up with the quirky idea of using a race from Beaujolais to get the wine to Parisian cafes and restaurants. Then, winemaker Georges Duboeuf came up with the slogan: “Le Beaujolais Nouveau est arrivé!” This propelled the vino into the spotlight. It’s now celebrated in several countries across the world, including Germany, America and Japan. The Japanese even have their own Beaujolais Nouveau spa, where partygoers can both drink and bathe in the wine. It may not the poshest wine around, but it is definitely the most exciting!